Answer: External
Explanation: External search could be explained as the additional information gathered beyond an individual's personal knowledge or experience in a bit to influence the individual's decision on a particular product or topic. This additional information could include; information sought from friends and families, online or internet research on relevant site, blogs or publications.
Therefore, a buyer who asks a friend, checking the internet or visiting a showroom or make other enquiries beyond his personal knowledge in other to make buying decision is making an external search.
Answer:
d. define
Explanation:
DMAIC is an acronym for Define, Measure, Analyze, Improve and Control is a data-driven improvement cycle used for improving processes and driving Six Sigma projects.
Important tools used in the define phase of the Define, Measure, Analyze, Improve, and Control (DMAIC) process include;
- A project charter.
- A description of customer requirements.
- Process maps.
- Voice of the Customer (VOC) data.
