Question

Crayon, a well-established beauty products company, partnered with the Lenora Birdstone Foundation, a nonprofit organization, to raise awareness about breast cancer and collect funds for setting up a cancer unit at a local hospital. The company accumulated a sum of $5 million by selling organic creams to more than 2,000 people. In this scenario, Crayon was most likely involved in _____.

Answer 1

Answer:

a cause-related marketing

Explanation:

Cause related marketing is one that it's primary goal is to promote a cause.

It involves a collaboration between a business and a non profit organisation that is mutually beneficial. In promoting the cause the business makes profit while the nonprofit organisation's cause is promoted. An example is when American Express launched a campaign in 1983 to raise money for restoration of Statue of Liberty.

Crayon partnering with the Lenora Birdstone Foundation, a nonprofit organization, to raise awareness about breast cancer and collect funds for setting up a cancer unit at a local hospital, is a form of cause related marketing.