Let's break it down. The first part, Visual, is what you see when you look at something, color, arrangement, font, etc... The rhetoric part deals with the persuasion. In conclusion, it's what we see and how we act or think when we see it. It is one's ability to understand what an image is attempting to communicate.
<span>Registration: A method of correlating color separation so that the colors line up correctly. Press: A device used to transfer an image. Keyblock: A printing block that is used to create a black outline before the color is added, and usually has the most detail.</span>