Question

The American Red Cross creates advertisements to encourage people to donate blood. After viewing one, Amanda decided to donate a pint of blood. After she did, Amanda felt happy that she had performed a good deed. Did an exchange occur in a marketing sense?

Answer 1

Answer:

The answer is: Yes, an exchange was made.

Explanation:

In marketing, an exchange happens every time two or more entities (people. organizations or businesses) trade products or services. Each trade should result in a utility created for each party involved. In other words, what you get in exchange is worth more (at least for you) than what you give.

In Amanda's case, an exchange is made because she donated blood and received a feeling of satisfaction and happiness in exchange.