Refer to Scenario 15.1. The campaign was so successful that Rick decided to host a special event to announce the winner. On the

Question

4 years ago

13

Refer to Scenario 15.1. The campaign was so successful that Rick decided to host a special event to announce the winner. On the

day of the event he invited the media to film the event. The CEO of the firm named the finalists and then called out the winner. This all occurred with much fanfare. An illustration of the proposed product with a short description was provided to reporters to publish in the paper. This campaign is an example of _____________________.

Business

1 answer:

Dmitry_Shevchenko [17] · Answer 1 · 2022-01-25T16:58:08+03:00

Answer: Public relations

Explanation: Public relations is the technique of maintaining the dissemination of information deliberately between an individual or group of individuals and the citizenry.

Public relations may include a company or person that uses subjects of public interest and media articles that do not involve direct payment to be exposed to their audiences.

In The given case, Rick was intentionally using media sources for making people aware and interested towards his project. Hence we can conclude that the given case is an example of public relations.