In the persuasion elaboration likelihood model, the central route is more persuasive when people have the ability and the motivation to pay attention. Persuasion is formed through two routes:
The peripheral route is used when people's motivation is low and there is no ability to process the message. The central route is used when there is high motivation and message processing capacity.
Therefore, the attitudes formed in the central route are more consistent, and resistant to contrary arguments, and more likely to determine people's behaviors and attitudes, generating changes in attitudes and durability.
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Answer:
Online sources
Explanation:
Online sources -
It refers to the data or information , which is available online on internet , is known as online sources .
The online sources are any website , online newspaper , magazine , web page , blogs etc.
It is one of the widest source of any information , as almost all the information is available in internet . Hence , people search and surf for any type of information on internet to get a complete and brief information about the topic .
Hence , from the question , the example given in the question is about online sources .