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frozen [14]
4 years ago
14

While waiting to be seated at a restaurant, Jason receives a customer loyalty coupon through an app on his mobile phone for half

off a dessert with the purchase of an entrée. This use of a location-based software application is designed to promote which of the 4E framework objectives?
Business
1 answer:
Rina8888 [55]4 years ago
6 0

Answer: Excite

Explanation: Marketing communications on social media can now absorb the 4E framework to improve is operations. The 4E framework objective that applies here is Excite. A business can excite a customer with relevant offers. In this case the restaurant sent Jason a customer loyalty coupon for half off a dessert if he purchases an entrèe. This can entice Jason to purchase an entrèe and thus qualify for the half off special. In turn this could generates more money for the restaurant.

Other 4E frameworks that don't apply to the scenario are:

Educate. Inform customers of possible offerings.

Engage. Communicate with customers on common ground.

Experience. Create a space for customers to have direct / indirect access to the business's products.

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Which term below best describes a situation in which an hr manager conducts cost-benefit analyses to examine the impact of contr
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<span>Outsourcing workforce analysis. Outsourcing has the potential of saving a company a significant amount of money on labour costs. By utilizing labour in countries with less stringent minimum wage and work hours laws, a company can increase output while decreasing labour costs.</span>
5 0
3 years ago
A purely competitive industry has a very ______ number of sellers, whereas the other three market structures reflect a progressi
andrezito [222]

A purely competitive industry has a very <u>large </u>number of sellers, whereas the other three market structures reflect a progressively <u>smaller </u>or <u>decreasing </u>number of sellers.

What are three examples of a market that is only competitive?

Agrarian goods like corn, wheat, and soybeans are excellent examples of a market that is purely competitive. Monopolistic competition is similar to pure competition in that it has few barriers to entry and many suppliers.

What exactly is a product whose market is only competitive?

The characteristics of a market with pure competition the products that are sold are identical. Every seller is the same. It is simple for new businesses to enter the market. Products are priced according to what customers are willing to pay.

Learn more about market structures here:

brainly.com/question/8650428

#SPJ4

7 0
1 year ago
When Coca-Cola purchased first a part and then all of Honest Tea, what would have been appropriate ways to help this change be s
tensa zangetsu [6.8K]

Answer:

The most applicable choices in the order of importance are

C, B then A. Of course, they have to be applied at various stages of the acquisition.

Explanation:

C should have occurred (if possible) before the acquisition. Usually, when there is a major acquisition such as the one described above, it comes with good and bad tidings.

In some cases, especially one involving a large and efficient system like Coca-Cola, many positions become redundant.

In other cases, people are worried if their compensation will be affected. There are usually questions such as:

  • Will my compensation be reviewed upwards or, downwards?
  • Will my insurance or 401K be affected adversely? e.t.c.

Thus, executing a survey of Honest Teas' employees to identify such sources of anxiety and conflict related to the acquisition with the goal to address them constructively, will help the change to be successful.

Option B is one strategy that ought to have been executed upon the conclusion and official announcement of the acquisition exercise. This is the most crucial and maybe the most important part of the acquisition/takeover process.

This is true especially if there is going to be changes in management,  communication styles, and the culture.  Other benefits of team building excercises are, it increases and or improves:

  • Productivity
  • Morale
  • Staff Motivation and
  • Communication all of which are critical to the success of any organisation.

Option C: On the balance of probability, it is expected that when a bigger company like Coca-Cola acquires a smaller one, the process comes with a lot of benefits. One of such benefits is the payroll upgrade.

After all is said and done, it will serve to boost the motivation and morale of the staff if Honest Tea began to use Coca-Cola's payroll which is likely to be more robust.

Because Cocal-cola is an older, more experience and more global company, it is more likely to have more efficient reimbursement systems. If these are inculcated into the Honest Tea process, with adequate training on how to use it, it will also serve to ensure homogeneity of systems and operations which is critical to the success of an acquisition.

Cheers!

3 0
3 years ago
A company produces very unusual CD's for which the variable cost is $ 17 per CD and the fixed costs are $ 30000. They will sell
Alika [10]

Answer:

Explanation:

Let we assume the number of CD produced be X

So, the total cost would be

C = Fixed cost + variable cost × number of CD produced

   = $30,000 + $17X

For total revenue, it would b

R = $63X

For total profit, it would be

P = Selling cost per CD  × number of CD produced - variable cost per CD × number of CD produced - fixed cost

= $63X - $17X - $30,000

= $46X - $30,000

For number of CD, it would be

0 = $46X - $30,000

X = $30,000 ÷ $46

   = 652 CD for break-even

4 0
3 years ago
A wedding services company changes its marketing strategy to reflect the fact that more LGBT​ (lesbian/gay/bisexual/transgender)
marishachu [46]

Answer:

c. Cultural

Explanation:

The LGBT marriages differ from the  straight marriages mainly on the traditions and type of events that they have.

This community is most given to have a different kind of ceremy, which different kinds of games, type of place and traditions.

In consequence, if a wedding services company is ought to change its marketing strategy should go to make cultural changes, offering the community the type of wedding they like.

8 0
3 years ago
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