Assuming from general knowledge, charity work is beneficial to everyone involved and has a positive effect on the community.
Of all the given words, venerated is the only one that means respect or praise... charity work is respected and often praised, so the only logical option. Good luck!
You counterclaim can be about the soda company needing to reduce the amount of plastic and packaging used and and switching to recycled resources to promote a healthier and eco friendly environment.
