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Oduvanchick [21]
3 years ago
15

What improvements in retailing strategy might be attributed to the results obtained from shopper marketing studies?

Business
1 answer:
Alex17521 [72]3 years ago
8 0

Constant Improvement

Explanation:

"Shopper marketing recognises the way that customers, which are described as brands, customer, retailers and shopkeepers, use their knowledge in multiple channels and platforms and how they are aimed at the benefit of all the stakeholders."

Shopper marketing includes operations divisions, shows, advertising, labelling, advertisements, analysis and commercialisation. The findings from shopper research experiments enable manufacturers and retailers to understand the full process of buying from the pre-store to the moment of buy.

Examples of Shopper Marketing: Maxwell House – After the coffeemaker introduced a new brew, they initiated a massive shopper marketing campaign.

Wal-Mart - Wal-Mart sells more cold/flu medicine than any other retailer.

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Answer:

B. To weigh the various alternatives and choose a course of action

Explanation:

The major steps involved in a proper decision-making process include; Identifying the problem, understanding the problem by obtaining the necessary information, developing alternatives, choosing the best alternative that would address the ethical issue at hand, and implementing the best alternative.

The aim of the entire process of decision-making would be faulted if at the end, a course of action is not taken. The decision made at the end of the day, should address the initial concern raised. This decision would also need to be reviewed to ensure that it is the right step.

Determining ways to maximize profit for the company may not be the issue at hand, as several factors could inform the decision making process.

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3 years ago
Bank Reconciliation
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Answer:

Cash balance according to the bank $23,557.98

+ deposits in transit $12,125.25

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- outstanding check N⁰ 125 ($42)

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two errors were detected:

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so the readjusted balances are:

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