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Oduvanchick [21]
3 years ago
15

What improvements in retailing strategy might be attributed to the results obtained from shopper marketing studies?

Business
1 answer:
Alex17521 [72]3 years ago
8 0

Constant Improvement

Explanation:

"Shopper marketing recognises the way that customers, which are described as brands, customer, retailers and shopkeepers, use their knowledge in multiple channels and platforms and how they are aimed at the benefit of all the stakeholders."

Shopper marketing includes operations divisions, shows, advertising, labelling, advertisements, analysis and commercialisation. The findings from shopper research experiments enable manufacturers and retailers to understand the full process of buying from the pre-store to the moment of buy.

Examples of Shopper Marketing: Maxwell House – After the coffeemaker introduced a new brew, they initiated a massive shopper marketing campaign.

Wal-Mart - Wal-Mart sells more cold/flu medicine than any other retailer.

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A dynamic leader must establish task teams at various organizational levels to communicate the advantages of a policy change, organize a series of town hall meetings to discuss the change and hear employee concerns, and hold informal meetings with senior managers, department heads, and staff members.

<h3>What is a policy?</h3>

A purposeful set of rules designed to direct behavior and produce logical results is called a policy. A policy is a declaration of intent that is carried out through a method or protocol. Typically, a governance board inside a company adopts policies. Both subjective and objective decision-making can benefit from policies. Policies used in subjective decision-making typically help senior management with choices that must be based on the relative merits of a variety of variables and, as a result, are frequently challenging to assess objectively, such as work-life balance policies. In addition, governments and other institutions have policies in the form of laws, rules, guidelines, administrative procedures, rewards, and voluntary practises. Resources are frequently distributed in accordance with policy choices. A policy is a guideline for recurring or routine organizational actions.

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7 0
1 year ago
Garden World uses the retail method to estimate its monthly cost of goods sold and month-end inventory. At May 31, the accountin
chubhunter [2.5K]

Answer:

The estimated inventory at May 31 is $352,549

Explanation:

In order to calculate the estimated inventory at May 31 we would have to calculate the following formula:

Estimated closing inventory=(resale of goods- sales in may)*(beginning inventory plus purchases/resale of goods

Estimated closing inventory=($1,020,000-$400,000)*($580,000)/$1,020,000)

Estimated closing inventory =($620,000*$580,000)/$1,020,000

Estimated closing inventory =$352,549

The estimated inventory at May 31 is $352,549

8 0
3 years ago
A bookstore organizes its stock by topic. It has a mystery novel section, a romance novel section, a how-to-do-it section, a tra
ANEK [815]

Answer:

The correct answer is the second option: Item usage book cover.

Explanation:

To begin with, in the field of business management that focus specifically in the bookstores when they talk about an "item usage book cover" presentation it means that the managers decide to organize the stock by topic and that is related to the book cover and therefore to its item so that is why that they would have a mystery novel section, a romance novel section and much more of that. So every customer will understand inmediately that the bookstore is structured by the item of the book that could be easily recognize sometimes with its cover.

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2 years ago
Which of the following is one way that technology can improve productivity?
mote1985 [20]

Answer:

machines

Explanation:

6 0
2 years ago
​As the income of bus riders increased, the wages of bus drivers increased simultaneously. How does this affect the market for b
kondor19780726 [428]

Answer:

The demand curve and supply curve will shift leftwards.

Explanation:

The increase in the income of riders will decrease the number of bus rides because there is an inverse relationship between income and inferior goods. Therefore, the demand curve for bus rides will shift leftwards. Moreover, the increase in wages is an input cost, therefore, the rise in input cost will shift the supply curve leftwards.

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3 years ago
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