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3 years ago

What improvements in retailing strategy might be attributed to the results obtained from shopper marketing studies?

Business

1 answer:

Alex17521 [72]3 years ago

8 0

Constant Improvement

Explanation:

"Shopper marketing recognises the way that customers, which are described as brands, customer, retailers and shopkeepers, use their knowledge in multiple channels and platforms and how they are aimed at the benefit of all the stakeholders."

Shopper marketing includes operations divisions, shows, advertising, labelling, advertisements, analysis and commercialisation. The findings from shopper research experiments enable manufacturers and retailers to understand the full process of buying from the pre-store to the moment of buy.

Examples of Shopper Marketing: Maxwell House – After the coffeemaker introduced a new brew, they initiated a massive shopper marketing campaign.

Wal-Mart - Wal-Mart sells more cold/flu medicine than any other retailer.

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Samantha opened a savings account this morning. Her money will earn 5 percent interest, compounded annually.After five years, he

Valentin [98]

Answer:

Samantha could have deposited less money and still had $5,600 in five years if she could have earned 5.5 percent interest

Explanation:

Giving the following information:

Her money will earn 5 percent interest, compounded annually. After five years, her savings account will be worth $5,600.

First, we will calculate the original deposit. Then, we will tackle each statement and find the true one.

PV= FV/(1+i)^n

PV= 5,600/ (1.05^5)= $4,387.75

a. Samantha deposited more than $5,600 this morning. False, we just prove that she deposit less than 5,600

b. Samantha could have deposited less money and still had $5,600 in five years if she could have earned 5.5 percent interest. <u>True. The higher the interest rate, in the same period the higher the ending value or lower the present value. </u>

c. The present value of Samantha's account is $5,600. False, the final value is $5,600.

d. Samantha would have had to deposit more money to have $5,600 in five years if she could have earned 6 percent interest. False, she would have to deposit less than $5,600

e. Samantha will earn an equal amount of interest every year for the next five years. False. Because interest gets capitalized, each year the interest earned is higher.

8 0

4 years ago

Schister Systems uses the following data in its Cost-Volume-Profit analyses: Total Sales $ 335,000 Variable expenses 184,250 Con

cestrela7 [59]

Answer:

New contribution margin = $180,900

Explanation:

Given:

Total Sales = $335,000

Variable expenses = $184,250

Contribution margin = $150,750

Fixed expenses = $107,000

Net operating income = $43,750

Find:

New contribution margin if sales volume increases by 20%

Computation:

New sales = 335,000 x (1+20%)

New sales = $402,000

New variable expenses = $184,250 x (1+20%)

New variable expenses = $221,100

New contribution margin = New sales - New variable expenses

New contribution margin = $402,000 - $221,100

New contribution margin = $180,900

8 0

3 years ago

Determine the average rate of return for a project that is estimated to yield total income of $402,300 over five years, has a co

spayn [35]

Answer: 27%

Explanation:

The Average rate of return is calculated by;

= Estimated Average Annual income / Average Investment

Estimated Average annual income = Total income/ years income is accrued

= 402,300/5

= $‭80,460‬

Average Investment = (Initial cost + Residual value) / 2

= (524,500 + 71,500) / 2

= $‭298,000‬

Average rate of return = 80,460/298,000

= 0.27

= 27%

8 0

3 years ago

True or false: to promote stability in commodity markets, international commodity agreements have relied on production and expor

lisabon 2012 [21]

true- To promote stability in commodity markets, international commodity agreements have relied on production and export controls, buffer stocks, and multilateral contracts.

7 0

4 years ago

Kuhn company is considering a new project that will require an initial investment of $4 million. It has a target capital structu

patriot [66]

Answer:

b. 9.00%

Explanation:

For the computation of WACC first we need to follow some steps which is shown below:-

Step 1

Cost of debt = 5.48% which is explained with the help of attachment.

Given that,

Present value = $1,555.38

Future value or Face value = $1,000

PMT = 1,000 × 11% = $110

NPER = 15 years

The formula is shown below:

= Rate(NPER;PMT;-PV;FV;type)

The present value come in negative

So, after applying the above formula, the cost of debt is

Step 2

Cost of preferred stock = Annual preferred dividend ÷ Price

= $8 × $92.25

= 0.086721

Step 3

Cost of equity = Dividend ÷ (Stock price × (1 - flotation cost)) + Growth rate

= 2.78 ÷ (33.35 × (1 - 0.08)) + 0.092

= 18.26%

WACC = Weight of debt × Cost debt) + (Weight of preference stock × Cost of preference stock) + (Weight of equity × cost of equity)

= (0.58 × (0.0548 × (1 - 0.4)) + (0.06 × 0.086721) + (0.36 × 0.1826068)

= 9.00%

6 0

3 years ago