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3 years ago

What improvements in retailing strategy might be attributed to the results obtained from shopper marketing studies?

Business

1 answer:

Alex17521 [72]3 years ago

8 0

Constant Improvement

Explanation:

"Shopper marketing recognises the way that customers, which are described as brands, customer, retailers and shopkeepers, use their knowledge in multiple channels and platforms and how they are aimed at the benefit of all the stakeholders."

Shopper marketing includes operations divisions, shows, advertising, labelling, advertisements, analysis and commercialisation. The findings from shopper research experiments enable manufacturers and retailers to understand the full process of buying from the pre-store to the moment of buy.

Examples of Shopper Marketing: Maxwell House – After the coffeemaker introduced a new brew, they initiated a massive shopper marketing campaign.

Wal-Mart - Wal-Mart sells more cold/flu medicine than any other retailer.

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Jordan has the following assets and liabilities: Two cars $10,000 House $200,000 Mortgage $100,000 Cash $1,000 Car loans $3,000

kirill [66]

Answer: B. increase to $209,000;increase to $209,000

Explanation:

If he uses that money to pay off his mortgage, his wealth would increase to $209,000 if he puts that money in his checking account, his wealth would increase to $209,000.

A person's wealth is calculated by deducting their liabilities from assets. In this case Jordan's wealth is;

= 10,000 + 200,000 + 1,000 + 2,000 - 100,000 - 3,000 - 1,000

= $109,000

If he pays off the Mortgage his debt will reduce by $100,000 which will increase his wealth to $209,000.

If he puts the money in his checking account, his assets will increase by $100,000 which will bring his wealth to $209,000 as well.

7 0

3 years ago

The stock price of Webber Co. is $68. Investors require an 11 percent rate of return on similar stocks.

zheka24 [161]

To get the growth rate, we will follow the Gordon Growth modelP= D/(K-G)whereP= stock value=$68D= Expected dividend=$3.85G= Growth rateK= required rate of returnG =K-(D/P)Substitute the given valuesG= 0.11-(3.85/68)
G= 5.34%The growth rate for stock required is 5.34%

7 0

3 years ago

A government worker surveys a number of households and comes up with the following information: there were a total of 90 people

viktelen [127]

Answer:

27%

Explanation:

Number of Persons in the Household = 90

Neither Employed Nor Unemployed

Children Under 16 =10
Disabled = 5
Retired =10
Stay at Home Parents = 5
Full Time Students over the age of 16= 5

Total =35

Unemployed

10 people had no job but were looking for jobs
5 people who wanted a job but were not looking for a job.
Total =15

Employed

35 people had full-time jobs
5 had part-time jobs

Total =35+5=40

Total Labour Force = Unemployed +Employed = 40+15 =55

Unemployment Rate = (Unemployed People / Total Labor) x 100

=15/55 X 100

=27%

According to the information in the survey, the unemployment rate is: 27%

6 0

3 years ago

Standard, Inc. reported EBIT of $35 million for last year. Depreciation expense totaled $20 million and capital expenditures cam

aleksandr82 [10.1K]

Answer:

$710.84 million

Explanation:

Net income = $35 million

Depreciation = $20 million

Capital expenditures = $7 million

Tax rate = 21%

D/E ratio = 0.4

Growth rate = 6%

Equity beta = 1.25

So, firm's asset beta = Equity beta/(1 + D/E*(1-T))

= 1.25/(1 + 0.4*(1-0.21))

= 0.94985

So, Free Cash Flow to the Firm= NI + Depreciation - Capital expenditures

= 35 + 20 - 7

= $48 million

Risk free rate Rf = 5%

Market risk premium = 7.5%

So, firm cost of capital using CAPM is Rf + Beta*(MRP)

Kc = 5 + 0.94985*7.5

Kc = 12.1239

So, Firms value using constant dividend growth model:

FV = FCF*(1+g)/(Kc-g)

FV = 48*1.06 / 0.121239-0.06

FV = 50.88 / 0.061239

FV = 830.8430901876255

FV = $830.84 million

Debt = $120 million

Market Value of equity = FV - Debt

Market Value of equity = $830.84 million - $120 million

Market Value of equity = $710.84 million

6 0

3 years ago

Samantha, who is single and has MAGI of $28,000, was recently employed by an accounting firm. During the year, she spends $2,500

gregori [183]

Answer:

a. CPA exam review course $0

b. Law school expenses $4,000

Explanation:

1a. CPA exam review course will be $0 because the IRS has disallowed any costs that will lead to qualifying for a different trade .

1b. The Law School expenses will be $4,000 . Based on section 222, Samantha is been limited to $4,000 of the tuition paid.

Therefore the balance of $650 is excess tuition $200 + $450 books which will not qualify under the regular education expense deduction due to the negative position of the IRS on law school costs.

6 0

3 years ago