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3 years ago

What improvements in retailing strategy might be attributed to the results obtained from shopper marketing studies?

Business

1 answer:

Alex17521 [72]3 years ago

8 0

Constant Improvement

Explanation:

"Shopper marketing recognises the way that customers, which are described as brands, customer, retailers and shopkeepers, use their knowledge in multiple channels and platforms and how they are aimed at the benefit of all the stakeholders."

Shopper marketing includes operations divisions, shows, advertising, labelling, advertisements, analysis and commercialisation. The findings from shopper research experiments enable manufacturers and retailers to understand the full process of buying from the pre-store to the moment of buy.

Examples of Shopper Marketing: Maxwell House – After the coffeemaker introduced a new brew, they initiated a massive shopper marketing campaign.

Wal-Mart - Wal-Mart sells more cold/flu medicine than any other retailer.

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Burberry's competitive advantage is through its differentiation strategy. What risk should Burberry remain aware of?

Mumz [18]

Answer:

c.Burberry may run out of creative ideas to remain differentiated.

Explanation:

After considering the Burberry story, which business-level strategy is the company attempting to pursue?

a. Focused Differentiation

b. Focused Low Cost

c. Broad Low Cost

d. Integrated Differentiation and Low Cost

Burberry's competitive advantage is through its differentiation strategy. What risk should Burberry remain aware of?

a. Customers might decide that the price differential between the differentiator's product and the cost leader's product is too large.

b. Customers may decide that it is "too different".

c. Burberry may run out of creative ideas to remain differentiated.

d. There are no risks to differentiation strategies.

In addition to the new designer, Burberry also stepped up its involvement in social media, relationships with style magazines and connecting with high-profile trendsetters. This is an example of which concept?

a. Streamlining processes to take out unnecessary steps

b. Customization of the product offering to reach different market segments

c. Reaching efforts focused on building relationships and adding customers

d. Increasing customer retention and reducing customer churn

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3 years ago

Excise taxes are collected by which levels of government? i. Local government ii. State government iii. Federal government

tankabanditka [31]

Federal Government collects excise taxes
I think! not 100% sure

3 0

4 years ago

Read 2 more answers

In a given year, US exports were $5 billion and imports were $16 billion. What was the US trade deficit or trade surplus that ye

BARSIC [14]

First, we will calculate the net trade balance:
net trade balance = exports - imports = $5 billion - $16 billion = $-11 billions

Then, we will decide whether this is trade deficit or trade surplus. A trade surplus is when the value of exports is more than that of imports while a trade deficit is when value of imports is more.
From the mentioned values, it is clear that the US suffered from a trade deficit this year.
Value of trade deficit = $11 billion.

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3 years ago

In a safety stock problem where both demand and lead time are variable, demand averages 150 units per day with a daily standard

Lapatulllka [165]

Answer:

c.154

Explanation:

In a safety stock problem where both demand and lead time are variable, demand averages 150 units per day with a daily standard deviation of 16, and lead time averages 5 days with a standard deviation of 1 day. The standard deviation of demand during lead time is approximately: 154 units

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3 years ago

Workplaces must be kept clean, orderly, and sanitary. workroom floors must be kept as clean and dry as possible. what is being d

Zanzabum

It's being described as good housekeeping; has to do with good ethic.

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4 years ago