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Oduvanchick [21]
3 years ago
15

What improvements in retailing strategy might be attributed to the results obtained from shopper marketing studies?

Business
1 answer:
Alex17521 [72]3 years ago
8 0

Constant Improvement

Explanation:

"Shopper marketing recognises the way that customers, which are described as brands, customer, retailers and shopkeepers, use their knowledge in multiple channels and platforms and how they are aimed at the benefit of all the stakeholders."

Shopper marketing includes operations divisions, shows, advertising, labelling, advertisements, analysis and commercialisation. The findings from shopper research experiments enable manufacturers and retailers to understand the full process of buying from the pre-store to the moment of buy.

Examples of Shopper Marketing: Maxwell House – After the coffeemaker introduced a new brew, they initiated a massive shopper marketing campaign.

Wal-Mart - Wal-Mart sells more cold/flu medicine than any other retailer.

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If the nicotine cigarettes are highly addictive and they were to offer the free samples to young adults then it will make the people be highly addictive in the nicotine cigarettes and this will cause the economy in the producers to have a less demand in elasticity. If it has a less elasticity, then it will cause a large price change, affecting the consumed quantity by the consumers.
8 0
3 years ago
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"I'll let you sell the Harley-Davidson designer clothes only if you'll also sell a new line of clothes designed by Paula Abdul,
yulyashka [42]

Answer:

B)tie-in sales.

Explanation:

Theses are the options for the question;

A. misrepresentation.

B. tie-in sales.

C. reciprocity.

D. price discrimination.

E. kickbacks

From the question, we are informed about a statement ""I'll let you sell the Harley-Davidson designer clothes only if you'll also sell a new line of clothes designed by Paula Abdul, too."

This statement made by a salesperson to a specialty retailer is potentially an example of tie- sales and may be in violation of the Clayton Act prohibition if the action substantially lessens competition.

It should be noted that tie - in sales in finance means that when a cusumer buys a goods he/she must buy the other product, it simply means the products are tied, and this is opposite of Clayton Act which was set up to bring end to transactions that can lead to monopolies.

3 0
3 years ago
Bonner Corp.'s sales last year were $415,000, and its year-end total assets were $355,000. The average firm in the industry has
koban [17]

Answer:

$182,083

Explanation:

The computation of the total assets by considering the total assets turnover is shown below:

Total assets turnover = Sales ÷ total assets

2.4 = $415,000  ÷ total assets

So, the total assets equal to

= $415,000 ÷ 2.4

= $172,917

So, the assets is reduced by

= Year-end total assets - calculated assets

= $355,000 - $172,917

= $182,083

5 0
3 years ago
The tax treatment regarding the sale of existing assets that are sold for their book value results in​ ________. A. a capital ga
zepelin [54]

Answer:

C) no tax benefit or liability

Explanation:

when you sell an asset, you must determine the gain or loss on the transaction and that is calculated by ⇒ sales price - book value

If both sales price and book value are the same, no gain or loss will result. You are taxed only when you have a gain, or you get a tax benefit only if you have a loss, but when the net result is 0, nothing happens.

8 0
3 years ago
After years of research had been conducted at significant cost, Blanco Chemical Company determined a fertilizer they had been de
vodka [1.7K]

Answer:

as a "Deferred Development Cost" on the Balance Sheet.

Explanation:

IAS 38.57 QUOTED

"Development costs are capitalised only after technical and commercial feasibility of the asset for sale or use have been established. This means that the entity must intend and be able to complete the intangible asset and either use it or sell it and be able to demonstrate how the asset will generate future economic benefits"

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