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Oduvanchick [21]
3 years ago
15

What improvements in retailing strategy might be attributed to the results obtained from shopper marketing studies?

Business
1 answer:
Alex17521 [72]3 years ago
8 0

Constant Improvement

Explanation:

"Shopper marketing recognises the way that customers, which are described as brands, customer, retailers and shopkeepers, use their knowledge in multiple channels and platforms and how they are aimed at the benefit of all the stakeholders."

Shopper marketing includes operations divisions, shows, advertising, labelling, advertisements, analysis and commercialisation. The findings from shopper research experiments enable manufacturers and retailers to understand the full process of buying from the pre-store to the moment of buy.

Examples of Shopper Marketing: Maxwell House – After the coffeemaker introduced a new brew, they initiated a massive shopper marketing campaign.

Wal-Mart - Wal-Mart sells more cold/flu medicine than any other retailer.

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If a worker earns $50 per hour in salary but the project is charged $75 per hour for each hour the individual works, then the ov
vredina [299]
Overhead rate is calculated by dividing the overhead cost by the direct cost over a similar period of measurement. In our case, the basis is per hour. The overhead cost is the rough estimate of the cost made through the proper reference to the historical data for old establishments and projections for the new ones. This can be expressed as,
    overhead rate = (overhead cost / direct cost) x 100%

Substituting the known values,
   overhead rate = ($75 / $50) x 100%
   overhead rate = 150%

<em>ANSWER: overhead rate = 150% </em>
5 0
4 years ago
Read 3 more answers
More recent work in the area of strategic management regarding assertions about being stuck in the middle:_________.
ikadub [295]

Answer:

<em>B) contradicts the argument and finds that firms that successfully pursue cost leadership and product differentiation simultaneously can often expect to gain a sustained competitive advantage.</em>

7 0
2 years ago
On July 1, 2018, Ted, age 73 and single, sells his personal residence of the last 30 years for $368,000. Ted's basis in his resi
serious [3.7K]

Answer:

304,000

54,000

175,000

Explanation:

Ted has a realized gain of $304,000 ($368,000 sales price – $22,000 selling expenses –$42,000 basis).

Ted's recognized gain is $54,000 ($304,000 realized gain - $250,000 exclusion).

The basis of the new residence is its cost of $175,000

7 0
4 years ago
1. La fórmula P=2L + 2W es para encontrar el perimetro P de un rectángulo con longitud L y
Rus_ich [418]

Answer:

P=7.2m

Explanation:

In a figure or surface, the perimeter refers to the contour and the measure of that contour. In other words, the perimeter is the sum of all the sides of the figure. In this way, the perimeter allows calculating the boundary of a surface, making it very useful.

The problem provided you the formula to find the perimeter P of a rectangle of length L and width W:

P=2L+2W

So, in order to find the perimeter of a rectangular garden of

Length=L=1.2m

and

Width=W=2.4m

You just need to replace these data into the provided formula:

P=2(1.2)+2(2.4)=2.4+4.8=7.2m

<em><u>Translation:</u></em>

En una figura o superficie, el perímetro se refiere al contorno y a la medida de ese contorno. En otras palabras, el perímetro es la suma de todos los lados de la figura. De esta manera, el perímetro permite calcular la frontera de una superficie, por lo que resulta de gran utilidad.

El problema le proporcionó la fórmula para encontrar el perímetro de un rectángulo de largo L y ancho W:

P=2L+2W

Entonces, para encontrar el perímetro de un jardín rectangular de

Longitud=L=1.2m

Y

Ancho=W=2.4m

Solo necesita reemplazar estos datos en la fórmula provista:

P=2(1.2)+2(2.4)=2.4+4.8=7.2m

3 0
3 years ago
Most MNCs tend to start their operations in a particular region by selecting primarily from their own pool of managers. Over tim
Alekssandra [29.7K]

Answer: Because of increase in pressure from the local governments to employ locals and the increase in costs of expatriate staffing, especially when the firm has to pay taxes for the workers of the parent-company in both countries.

Explanation:

Most MNCs usually start their operations in a region by selecting primarily from their pool of managers. With the passage of time and increase in internationalization, multinational corporations move to a regiocentric or polycentric policy because of

• increasing pressure which could either be implicit or explicit from local governments to employ locals or legal restraints on using expatriates.

• the greater costs of staffing of expatriate especially when tax has to be paid for the parent-company workers in both countries.

4 0
3 years ago
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