Question

When some consumers see the marketing mixes being offered by various firms as being different, but other consumers consider these alternatives to be close substitutes for each other, the competitive situation is described as________________.

Answer 1

Answer: Monopolistic competition

Explanation:

 The monopolistic competition is one of the imperfect competition in the industry where the different types of products and the services are offered in the market but it is not perfectly substituted.

 According to the question, the given situation best describe about the monopolistic competition in which the different organization offer the marketing mix.

The customers see that marketing at very different level and they also control the monopoly by their own specific target in the market.    

Therefore, Monopolistic competition is the correct answer.