Question

Stacy is looking for a jump-drive to carry her heavy files to school and back home. She is quite knowledgeable about jump-drives and considers herself a bit of an expert when it comes to these products. What best describes her likely information search behavior about jump-drives?

Answer 1

Full question:

Stacy is looking for a jump-drive to carry her heavy files to school and back home. She is quite knowledgeable about jump-drives and considers herself a bit of an expert when it comes to these products. What best describes her likely information search behavior about jump-drives?

Stacy is likely to search for very little information because there is a direct and positive relationship between a consumer's perceived knowledge level and information search behavior.

Stacy is likely to search for very little information because there is an inverted U-shaped relationship between a consumer's perceived knowledge level and information search behavior.

Stacy is likely to search for a lot of information because there is no relationship between a consumer's perceived knowledge level and information search behavior.

Stacy is likely to search for a lot of information because there is an inverted U-shaped relationship between a consumer's perceived knowledge level and information search behavior.

Answer:

Stacy is likely to search for very little information because there is an inverted U-shaped relationship between a consumer's perceived knowledge level and information search behavior.

Explanation:

The inverted u-shaped relationship means that Stacy has gotten to the knowledge level point(expert) where there is no longer a lot of arousal to continue to boost her interest to search for a lot of information on the product. The U-shaped curve means that she reaches a peak in search behavior as defined by her knowledge level from which her search behavior for jump drives begins to decrease.