Web browsers allow advertisers to customize ads from a consumer's internet browsing history with the help of<em> "cookies"</em> and<em> other tracking devices online.</em>
It has both<em> an advantage </em>and<em> a disadvantage</em> on the consumer's end. As an advantage, it helps consumers find the perfect product or service that they have been looking for online. It helps people with their browsing experience and guides them in being directed to the product or service that they want thus,<u> saving more time.</u>
On the contrary, <em>it can also be a disadvantage on the consumer's end.</em> Since information from the browsing history has been saved,<u> it can be troublesome for the consumer if she wants to control her spending.</u> It can be tempting to buy the products or services which she doesn't really need because it keeps on reminding her while she's browsing.
