Question

Marketing efforts that reward the frequent purchase and consumption of an offering are ________.

Answer 1

Answer:

Loyalty Programs

Explanation:

Loyalty program - a set of marketing activities for the development of repeated sales to existing customers in the future, selling them additional goods and services, promoting corporate ideas and values, and other types of potentially profitable behavior. It is carried out mainly at the stage of maturity of the product life cycle.

A typical example of a company’s loyalty program is a discount card, with further purchases using a discount card, discounts can be provided, including on a funded system, and there may also be bonus and gift systems. In addition, upon receipt of such cards, as a rule, a questionnaire is filled out, which indicates the recipient’s contacts, which gives the organization the opportunity to notify the buyer of new and potentially interesting products and services.

For automated analysis of client behavior and management, CRM systems are used. With an in-depth analysis of data on purchases made by the client, it is possible to identify goods and services in which the client is potentially interested. For example, an online store, based on an analysis of customer purchases, may show an authorized user a list of recommendations - products that may interest him. In stores using RFID technology, it is planned to introduce similar services