Question

Annette Simpson works for a fashion house in Paris and is preparing for the​ company's upcoming line of winter clothing. She is currently researching online to know what is in vogue this season. In​ addition, she is also networking with contacts from the press and fashion magazine editors to understand the changing tastes of consumers. Which of the following roles is Simpson playing according to​ Mintzberg's classification of managerial​ roles?

Answer 1

Answer:

D. Monitor

Explanation:

Possible Options:

A. Figurehead

B. Leader

C. Symbol head

D. Monitor

E. Spokesperson

Managerial roles are particularly behavior or attitude associated with the task or responsibility of management.

Managers most time consciously or unconsciously adopt these roles to realize assigned responsibilities.

Mintzberg, a leading researcher in management classified these roles into ten in his book, "Mintzberg on management:inside our strange world of organizations"(1990).

The motor role has to do with accessing information from external sources as Annette did, looking for relevant changes in the environment/public or competitors' taste. This may be achieved by utilizing the various available social media, search engines or news media.