Answer:
a. 29%
Explanation:
Given that
Contribution margin = $55,900
Sales = $190,000
The computation of contribution margin ratio is shown below:-
Contribution margin ratio = Contribution margin ÷ Sales
= $55,900 ÷ $190,000
= 29%
Therefore for computing the contribution margin ratio we simply divide sales by contribution margin ratio.
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i hope this helps..;)
Answer: Emotional motivations cause consumers to buy on the grounds of their thoughts, desires, or urges. Such motivations, mostly motivated by marketing and popular trends, may not even be known to consumers.
The forces that derives emotional decision could be adventure, affection, appearance and fear etc. These decisions might not be economical for the consumers from the money point of view but it generally results in mind satisfaction for the consumer.
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