Answer:
The correct answer is b. True.
Explanation:
The objective of applying the marketing mix is to know the situation of the company and to develop a specific strategy for subsequent positioning. One way to start is by conducting a market study.
As changing as the consumer, the marketing mix currently has an approach that rethinks questions about the market and the consumer such as:
- What needs do my clients have?
- What is the cost of satisfaction of our customers and what return will this satisfaction give me?
- Which distribution channels are more convenient?
- How and by what means do I communicate it?
Answer:
I would suggest he decrease the sales price.
Explanation:
Because it will might make people rush the product due to its low price compared to other products of another brand.
The low price will create a high demand for the product therefore causing the quantity of the products being produced to increase.
The quality of the product will be very good since the quality is not being reduced only the price therefore it might result in not having the maximum profit needed.
Answer:
Presentations are a vital source of marketing a product. The sales team can impact a client by its presentation skills. The presentation is impacting if it contains graphs, charts and pictures. This enables the client easy comparison among other products.
Explanation:
The presentations helps the sales team to market their product easily. The brochures, pictures, catalogs and graphs are used for easy illustrations. They help the managers and clients to easily understand the product features and its performance over years with comparison of other products.
Answer:
B. False
Explanation:
Flotation costs are cost that are concerned with issuing new common stock. It is the amount of money or cost incurred by an organization when offering its securities to the public. The cost may include legal fees, auditing fees and registration fees. When the flotation cost goes higher, firms are more likely to use debts rather than preferred stock. This is simply because debt is lesser than both common stock and preferred stock. Also, its fallacy to think that preferred stock doesnt have flotation cost. Its only that its not as high as the ones for new common equity.
