Among professional musicians, Washburn Guitar has a reputation for producing excellent electric and acoustic guitars. These prof
essionals need reliable, high-quality equipment because their livelihood depends on having nothing less than the best musical instruments; they tend to stick with Washburn and do not mind paying a premium price for a quality instrument. As such, this market segment could be described as being __________ and __________.
As such, this market segment could be described as being <em><u>brand loyal</u></em> and <u><em>price inelastic.</em></u>
Explanation:
Loyalty to a brand, whatever it may be, tends to trap consumers/users and prevent them from seeing defects or switching to another brand simply because they don't know if it will be a good idea. It is the custom to use that brand or product and feel afraid to change, even if it is expensive to be with that brand.
My own family dining habits are standard. When we eat together it is always a home-cooked meal by my mom. While eating, we tend to talk about the political news since there is new stuff every day. Weekends we eat together as family. I won’t not change anything because we have fallen into a habit.
