Answer:
Post-purchase behavior
Explanation:
For both the questions the answer is same post purchase behavior. After consumer buy the product, he starts to compare the product to his expectations. And also the last stage of purchase decision is post purchase behavior. In this stage customer experience the product and starts to compare with his expectations. If it fulfill his expectations then he will buy it again otherwise he will switch to some other product.
Test marketing is a marketing method that aims to explore consumer response to a product or marketing campaign by making it available on a limited basis before a wider release. Consumers exposed to the product or campaign may or may not be aware that they are part of a test group.
Answer:
The correct answer is letter "B": Conjoint analysis.
Explanation:
In Marketing, Conjoint analysis or Conjoint Value Analysis (CVA) is a research helpful in determining how individuals value different features of the same product. The analysis aims to measure the utility that consumers perceive from each feature at different levels of the product.
Answer:
0.2273
Explanation:
The computation of the tax rate expected to be in year 1 is shown below:-
Depreciation = Operating cash flow - Net income - Interest
= $73,000 - $17,000 - $23,580
= $32,420
Earning before interest and tax = Revenue - Cost - Depreciation
= $157,000 - $79,000 - $32,420 -
= $45,580
Earning before tax = Earning before interest and tax - Interest
= $45,580 - $23,580
= $22,000
Tax rate = Earning before tax - Net income
= $22,000 - $17,000
= $5,000
Tax rate = Tax ÷ EBT
= $5,000 ÷ $22,000
= 0.2273