Question

Which of the following is the most effective emotional appeal? a. Purchase a Jeep today, and you will receive a $1,500 college savings bond for tomorrow. b. Surround yourself in the uncompromising safety and luxury of a Lincoln because you've earned it. c. For a limited time you will receive our employee discount on any new General Motors vehicle. d. Save now and save later. With its low sticker price and great gas mileage, this Focus hybrid is a best buy. communication

Answer 1

The correct answer is letter B.

Explanation: Emotional appeal can be made to give the recipient a sense of excitement, joy and happiness, or the opposite: fear and guilt. When there is an appeal to emotion, the irrational aspects are taken into account and the arguments disregarded. Beautiful places, happy people, families having fun causes a positive feeling and motivate consumers to shop.