Answer:
The main difficulties are given as below:-
Explanation:
Inadequate training:- Most of the researchers or the individuals who are involved in research do not have adequate training which is important to perform the research. Most of the researchers just perform whatever they want to do rather than understanding the different steps involved in conducting the research.
Lack of trust:- Most of the business organization do not provide the required data to the researches as they have the apprehension of misuse of the data by these researchers.
Repeated researchers:- Due to the lack of a centralized database, a lot of researchers are performed on the same topic.
Inadequate interaction:- There is not sufficient interaction between the organization and researchers and thus the need identification is always in a question.
Inadequate code of conduct:- Developing countries do not have a well-established code of conduct for performing the researchers.
In order to avoid above stated issue, first of all, it is important to provide in-depth training to all the researchers about the research methodology and the different types of researches. The organizations and the researchers must create a strong bonding and association so that they can trust each other and understand the requirement of each other.
The ethical standards used in both the marketing and researchers are almost the same as the main objective of both the activities is to gain more information about the respondent or about a certain situation. Thus the standards and morals which have to be adopted remain on average same. In both cases, the first priority is always to maintain confidentiality and not to harm the interest of others directly or indirectly.
