Question

Sophie made pies and sold them from her food truck to local businesses. This is an example of a(n) Group of answer choices simplified transaction. indirect marketing channel. wholesale operation. distribution center. direct marketing channel.

Answer 1

Answer:

direct marketing channel.

Explanation:

A distribution channel is made up of the chain of entities or intermediaries through which goods pass before reaching the end consumer. In the direct marketing channel, a producer delivers the product directly to the end consumer. Direct marketing channel does not have any intermediaries such as wholesalers, distributors or retailers.

Direct marketing is suitable for small business that cannot afford the cost of intermediaries. It is also ideal to manufactures with low volumes of production, or those that cover a small geographical area.  Sophie does direct marketing as she produces and sells to the consumers directly.  By engaging in direct marketing, Sophie is in control of all aspects of distribution.