Question

Jayhawk Foods Inc. is a snack manufacturer that wants to expand globally. Few people abroad are familiar with Jayhawk Foods snacks. The countries into which the company wants to expand require a high degree of local responsiveness when it comes to food, and the citizens of those countries already spend plenty of money on snacks. Which action should the leaders of Jayhawk Foods take? A. Achieve economies of scale by using the global-standardization approach B. Pursue a multidomestic strategy that includes new "local" brands C. Keep costs low with undifferentiated product in the international strategy D. Appease pressures for cost reductions by following the transnational approach

Answer 1

Answer:

the answer is option B) the leaders of Jayhawk Foods should pursue a multidomestic strategy that includes new "local" brands.

Explanation:

Understanding how best to meet your customers needs is a sure way to maximize profits and generate more sales.

Having identified the need for a high degree of local responsiveness when it comes to food, Jayhawk Foods Inc., a snack manufacturer that wants to expand globally should pursue a multi domestic strategy for their branches globally.

Multi Domestic strategy is an international marketing strategy that is responsive to the local market by driving advertising and sales efforts towards the needs that the local consumers are most responsive to.