1. Participating in an exhibition will enable you to market your brand to a broader crowd and make them aware of your product and service. According to the type of industry, exhibitors can carry out shows and gain business or general feedback about their offering before they release it to the general public. 2. An exhibition is a creative act, and focus and constraints gives it strength. Memorable exhibitions are those where the list of what is not shown is as important as what is shown. A good creative brief should include what the project will not be.
