In addition to extensive online and outdoor advertising, Under Armour has intensified its branding efforts by signing Washington Nationals baseball star Bryce Harper to the biggest endorsement deal for an MLB player.
Explanation:
The correct answer is branding.
When a company signs a star the objective is to call attention to themselves, to the branding, and this is what happened when Under Armour signed Bryce Harper.
In addition to extensive online and outdoor advertising, Under Armour has intensified its branding efforts by signing Washington Nationals baseball star Bryce Harper to the biggest endorsement deal for an MLB player.
