Answer:
Cassell is relying on Guerrilla Marketing strategy in this case.
Explanation:
Guerrilla Marketing:
It is a such type of marketing strategy in which we use non-traditional ways to accomplish our marketing goals. This unconventional way of marketing is directed towards developing an emotional between a business/organization and its customer.
Example:
The common example of guerrilla marketing is as follow:
A company named "XYZ" sells soft drink and they start a campaign in a public space in which they offer free drinks to the public. The people taste their soft drink for free and tell others about it.
In our case, Warren Cassell use this strategy of marketing by offering them free gift-wrapping, free autographed copies of books etc so that the customer develop a very strong emotional bond with the book store. As a result, they will tell other people about her generosity and will help her to expand her business.
Hello, The first step of financial planning process is to define specific goals. Since this is the first step I figured it is the most important.
Hope this helps..
A politician should be interested in the proportion of voters in his district.
The answer is true.
Explanation:
This is not only true for politician but also for any job which involves voting.
A person / leader will be recognized, if he
- look into the welfare of the society
- takes measure when problem occurs
- is easily accessible to the public
- lend his ears to the problems
- provides an unbiased approach
- he is interested in doing service
- obeys laws
But it does not mean that, the person who got victory in the election has done good job in the previous service period. There are many factors that decide the polling of vote.
Answer:
The overapplied factory overhead results in more expense. The overapplied factory overhead results in increase in cost of good sold. Over-application means that actual overhead are less than reported expense. At the end of the accounting period the company will pass following accounting entry to adjust over application
Debit FOH account 400
Credit Cost of Good Sold 400
So after this adjustment the net income will increase by 400 dollars.
