Look-alike Tasteeos sell for less price than the market-leading Cheerios brand. Cereal manufacturer has employed a cloner marketing strategy.
Cloner marketing strategy refers to creating a product by copying features of an already existing brand product. A manufacturer might copy the same features of distribution, production, labeling, ingredients, advertisement, and looks but the quality will differ from the leading brand.
Cloner is a parasitic marketing strategy that thrives on the investment of the major brand that another firm is copying to sell its products. To escape the copyright issue, these cloner firms make sure the name of the product is slightly different from that of the major brand.
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Answer:
Take a minority equity interest in the operation.
Explanation:
Multiple Choice
a) Sell competitive advantage to competitors.
b) Agree to import another product from the Asian market.
c) Take a minority equity interest in the operation.
d) Withhold vital process technology from the local firm.
e) Establish a franchise operation.
A turnkey strategy is a market entry position where the project is built from the ground up and turned over to the client ready to go – turn the key and the plant is operational. This is a very good way to enter foreign markets as the client is normally a government. While when one takes a minority equity interest they do not have the votes to control the operations and finances of the the company’s business.
Kaylee, the Chief Financial Officer for a metal refinery, Kaylee reasons that the company doesn't have longterm interest in the Asian market advises to take a minority equity interest in the operation in order not to lose financially.
A subordinate should have the ability to manage the organization's workforce as a leader. The subordinates' impression of their talents is an important personal quality.
<h3>What is the path-goal leadership theory?</h3>
According to the path-goal theory, a leader's conduct is influenced by their employees' satisfaction, motivation, and performance. The manager's task is considered as improving employees ’ performance in choosing the best pathways to achieve both their own and the company's goal.
- Inclusive leaders,
- follower traits,
- task characteristics, and
- motivation is all aspects of the path-goal theory
As a result, the two most important personal characteristics of subordinates in the theory. for example locus of control and abilities perception.
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Explanation:
It is correct to say that we live in a globalized world, where there is a lot of competition in the business market and where the flow of information occurs very quickly. Therefore, there is a greater demand from society for companies to be active promoters of practices that will lead to the development of society and the maintenance of scarce natural resources.
Companies that act in an environmentally responsible manner will obtain the benefits of certifying to their stakeholders that they are active agents of transformation and prevention of the environment, which can be accomplished through environmental certifications, environmental management systems, compliance with environmental legislation, etc. , which ensures that companies have a better positioning in the market, attracts more consumers and investors, in addition to improving production processes with environmental management systems, which promotes continuous improvement in the company, reducing costs and waste.