All categories

3 years ago

Which of the following is a disadvantage of using MPR? Group of answer choices

Business

1 answer:

Sergio [31]3 years ago

5 0

Answer:

d. It does not guarantee media time and space.

Explanation:

MPR(Marketing public relations):

The is the combination of marketing and public relation to generate awareness and positive responses to products, services and businesses. Marketing public relation has come into existence due to the increased saturation of markets and the difficulties it creates in reaching out to the customers. The traditional forms of marketing are yielding lower and lower returns, thereby requiring companies to use more innovative methods of reaching potential customers.

Below are some of the Advantages of Marketing public relations:

1. Marketing public relation Planning and Management

2. Media Relations

3. Producing Publicity

4. Producing Publications

5. Corporate Communications

6. Lobbying

7. Crisis Management

8. Research and Analysis

9. Marketing Public Relations Audience

10. Implementing Marketing Public Relations

Some of the disadvantages includes:

1) No standard effectiveness measures

2) Lack of control over the media

3) Difficult to tie in slogans and other advertising devices

4) Media time and space are not guaranteed

You might be interested in

The Federal Reserve S role as a lender of last resort involves lending to which of the following financially troubled institutio

ANTONII [103]

Answer: U.S. banks that cannot borrow elsewhere

Explanation:

Lender of last resort is.a situation that occurs when the central bank in a country gives loans to the commercial banks in the country when they are going through financial difficulties.

In this scenario, The Federal Reserve S role as a lender of last resort involves lending to U.S. banks that cannot borrow elsewhere.

5 0

4 years ago

Does a sole proprietor need a business license

Andreas93 [3]

Answer: Yes

Explanation: A sole proprietor is a person who is running an entrepreneurship on his own. in a sole proprietorship the law see the owner and the entity as one person and not as separate entity.

To operate their business legally a sole proprietor needs to have a general business license. It is usually required for those proprietors who have taxpayer identification number.

3 0

4 years ago

The ratio of cash to monthly cash expenses is computed as _____. cash as of year-end divided by monthly cash expenses beginning

gulaghasi [49]

Answer:

Computation of the Ratio of Cash to Monthly Cash Expenses:

None of these choices are correct.

Explanation:

The correct formula is Cash and Cash Equivalents/monthly expenses. And monthly cash expenses = Negative cash flows from operations/12.

But, in doing this calculation, first determine the monthly cash expenses, as given above. With the resulting figure, you can then apply to the Ratio of Cash to Monthly Cash Expenses.

The Ratio of Cash to monthly cash expenses helps a company to assess how long it can continue to operate given the heavy expenses burden it is experiencing, if it is a startup company. It also helps a company in distress to determine how long it could continue to operate before generating positive cash flows.

8 0

4 years ago

2. Joe, a bartender, is typically “over” in his cash drawer by two or three dollars each shift. In the past, you have always tho

ZanzabumX [31]

Answer:

It will add up.

Explanation:

Money adds up very fast.

3 0

3 years ago

You are considering the purchase of an industrial warehouse. The purchase price is $1 million. You expect to hold the property f

Oliga [24]

Answer:

A. Cap rate = Debt Service/Current market price of asset

= $70,000/$1,000,000 * 100

= 7%

B. Debt coverage ratio = Net Operating Income/Debt Service

= $108,000/$70,000

= 1.54

C. The largest loan that can be obtained (other terms held constant) if the lender requires a debt service coverage ratio of at least 1.2 is:

= ($70,000 * 1.2)/10%

= $840,000

Explanation:

a) Data and Calculations:

Purchase price of the industrial warehouse = $1 million

Loan to finance acquisition = $700,000

Interest rate = 10%

Term of loan = 30 years

Type of loan repayment = interest-only payments

Annual debt service = $70,000 ($700,000 * 10%)

Effective gross income $135,000

Operating expenses 27,000

Net Operating Income $108,000

8 0

3 years ago