Question

indentify the 3 channels through which typical positive and neutral messages travel in the digital era

Answer 1

Three (there are more, of course) channels of the digital era that allow positive and neutral messages (not exclusively, negative feedback is inevitable) are: 1. Social media: Definitely one of the most dynamic channels to leverage on to create awareness for positive and neutral messages related or not to products and services. 2. Online Public Relations: It is possible to create content that will be used for generating positive awareness and creating traffic through exposure in online Public Relations networks. 3. Email:  Email is one of the most effective digital channels for delivering targeted and personalized messages, campaigns, surveys and newsletters.