Answer:
concentration strategy
Explanation:
This is an approach in which a business focuses on a single market or product which allows the company to invest more resources in production and marketing in that one area.
Answer:
Mentally outline your conversation
Explanation:
Since in the question it is mentioned that Gwen who is in a design team is unprofessional and even rude to her coworkers. Due to this, she missed two deadlines. Now you have to address this problem so here the first step is to outline your conversation in a mental way so that the chances of solving the problem is high
Therefore the same is to be considered
Answer:
B. False
Explanation:
<em>Total Product offer </em>is every aspect of a product which the customer evaluates before buying.
From strategic marketing viewpoint, the customer may evaluate the product on both the tangible and intangible attributes.
An example of this is the iPhone by Apple. On tangible level, the product itself, the packaging and others are tangible attributes that a customer may evaluate. On intangible level, the brand name, perceived benefits, convenience, purchase services, and many other factors are part of the iPhone as the intangible attributes that the customer will evaluate.
As a marketer, one should think and talk in the language of customers- let it be from either tangible or intangible point of view.
