Groupthink is when a group of individuals reach a consensus without really weighing the matter, comsequences, or whether you can have other alternatives. Groupthink takes its cue from just desiring not to upset the balance of a group of people. This in no way does not describe the Motorola team that developed the Razr cell phone. They agreed on the objectives at hand and on the best approach to solve the problem.
In management, groupthink is just the opposite, and it is actually bad for work groups and team work. Groupthink is a negative psychological phenomenon that takes place in many different places: schools, work, sports clubs, families, etc. It basically happens when group members feel such a strong need to belong in the group and not be considered part of the outgroup, that they will accept whatever decision the leader makes or imposes. Individual members are afraid to think differently and they will not even dare to criticize any decision made by the leader because they fear the negative consequences of not obeying or complying with the group's norms.
So in this case, since the team that was in charge of developing the Razr phone was successful, then we can assume that every team member was important and participated in the project. Even though it is possible that the team members shared many ideas and values, it is highly unlikely that a team were groupthink exists is able to develop something positive. Groupthink is related to a very authoritarian leadership style, which doesn't really stand out for creativity.
A product is a commodity when all units of production are identical, regardless of who produces them. However, to be a differentiated product, a company's product is different than those of its competitors. On the continuum between commodities and differentiated products are many degrees and combinations of the two.
