"ABC Company knew that its customers were interested in environmentally friendly business practices, so it began marking all of

Question

3 years ago

11

"ABC Company knew that its customers were interested in environmentally friendly business practices, so it began marking all of

its products as environmentally friendly because they were made with all-natural ingredients, even though ABC's plant was one of the worst polluters in town. The new term for this practice is "______-
a. deceptive advertising.
b. greenwashing.
c. environmental exploitation.
d. virtual greening.
e. enviromarketing.

Business

1 answer:

kirill115 [55] · Answer 1 · 2022-04-03T22:30:17+03:00

Answer:

b. Greenwashing

Explanation:

Greenwashing refers to misleading customers by portraying fake compliance with environmental laws by a company. In such cases the company at fault showcases it's products as environmental friendly, made using natural ingredients which actually is not the case.

Misleading refers to employing fraudulent practices intended to deceive the customers with an intention to increase the sales volume.

In the given case, the company in question labelled it's products as environmental friendly despite knowing such is not the case as the facts suggest otherwise.

Thus, this is a case of Greenwashing.