Question

New Seasons Market, a locally owned and operated one-stop grocery store based in Portland, Oregon is committed to providing local products for its particular customer base. New Seasons strives to deepen customer trust and loyalty by keeping a close and regular connection with customers in a quest to better understand the customer's needs and desires. New Seasons Market is creating a model for:
a. form utility
b. customer relationship management.
c. relationship marketing.
d. customer research management
e. market segmentation.

Answer 1

Answer: (B) Customer relationship management

Explanation:

The CRM is stand for the customer relationship management and it is basically refers to the various types of strategies and the technology that the organization used for analyses the data and also helps in managing the customer relationship.  

The main aim of the customer relationship management is that it helps in improving the relationship of the customer and also manage the business data more efficiently.

The CRM purpose is that it also helps in improve the satisfaction of the customer and also manage the customer services. Therefore, Option (B) is correct.