The question is incomplete:
McDonald's serves McRice Burger in Malaysia, McOZ Burger in Australia, Kiwi Burger in New Zealand, McHuevo Burger in Uruguay and McSamurai Burger in Thailand. These menu variations are examples of a:
a. A combination of global and local marketing mix elements
b. a selection of menu items that can be sold eventually in U.S. markets
c. A replacement of standard menu names with fancy names
d. a deviation from successful marketing practices
e. a reflection of failure of US menu items in those countries
Answer:
a. A combination of global and local marketing mix elements
Explanation:
The answer is that these menu variations are examples of a combination of global and local marketing mix elements because the company tries to position its products on a global scale but also adjusts its strategies locally to adapt the placement and distribution to the specific characteristics of each country.
The other options are not right because McDonalds is adjusting its offer in its market to be able to establish its position in that market and not to be able to sell the items in US markets or to replace standard menu names. Also, this is the result of analyzing how to better position in a new market and not a failure of US menu items in those countries.
