In order to refer to the infractions committed through the network and which have led to a decrease in user confidence, an Internet regulation has been carried out, using communication media different from the traditional ones. Given this situation, the main challenge for companies that need online sales will be to regain the trust of their users and thus gain credibility in their web pages.
The credibility is linked to the trust that users have for a website and it is a concept that covers everything, starting with how we are going to use the information we need, going through the psychology of web design and ending with the authority , seriousness, professionalism and reliability that the design is able to contribute to a web page. When we talk about Confianza Online we refer to a system of data protection and minors, accessibility, usability and privacy, applicable and legally regulated in the national scope.
In this same sense and within this scope, it is necessary to speak about the well-known Online Confidence seal. It is a kind of brand or quality certificate (in customer service and in returns and claims) that guarantees both the customer and eCommerce that the page / online store they are visiting is safe. This seal can be demanded by both electronic commerce and by individuals, companies and public and private institutions that require it for their web pages.
Other influential factors in the credibility of a website
Content: It is a factor that will depend and vary depending on the web page that we are creating. In most cases it will be the client who will demand what content you want to appear on the website. Ideally, an editor would be responsible for placing it, but, however, some small companies do not have staff specialized in this function, so it will be the designer himself who performs the task. The content must be current, accurate, useful and easy to visualize for users and visitors, so the main information will appear on the left, where you will also find the photographs of the product or service. On the other hand, with regard to the information on the characteristics thereof, it will be offered mainly in tabs.
Security: It is one of the biggest concerns that users or visitors have when accessing a web page, so they often wonder if the pages they use regularly are really safe. If we navigate on secure pages (https), that ensure our cybersecurity, all data will be safe. However, if we are in an unsecured network (http), we must be very careful with passwords, since our data will be protected by them. Therefore, it is very important not to share personal data or not perform actions that we would not share or perform in front of other people.
Social demonstration: Although some years ago it was not given the importance that truly has this factor, nowadays it is one of the most taken into account by the client. The great increase that online sales have experienced in recent years is the key element, because unlike physical sales there is no possibility of having the product or service in our hands before buying it. For this reason we have to trust in the images and features provided by the website in which we are going to buy. However, this is where the physical demonstration, comments and experiences that other users-consumers of the product or service share to potential and future buyers come into play. In this way we no longer only have the information that the page provides us and we can guide ourselves of real opinions. The same happens with social networks, because they constitute an additional support to the page that the user can consult to connect with the brand and find out about possible offers and promotions.
