I believe the correct answer is c
Considering you haven't given the actual excerpts, some help would be that direct characterization is as simple as saying "The man is wearing a broad-brimmed hat". It is literally "direct", straight to the point. Hope this helps.
I think URL, because its <span> the generic term for all types of names and addresses that refer to objects on the World Wide Web. if im wrong im sorry :/</span>