Question

According to customer lifetime​ value, why is it better to retain an existing customer than to acquire a new​ one? A. Costs are lower and profits are lower if every customer is a​ first-time customer. B. Costs are higher and profits are higher if every customer is a​ first-time customer. C. Costs and profits will remain the same regardless if a customer is a​ first-time customer or not. D. Costs are higher and profits are lower if every customer is a​ first-time customer. E. Costs are lower and profits are higher if every customer is a​ first-time customer.

Answer 1

Answer:

I think D because

Explanation:

if you try to get new customers you have to do advertising and give promotions than you have to spend more times so