Question

A firm is engaged in assessing the relative size of a market segment in terms of unit and dollar sales along with its potential market share in that segment. The firm is conducting the demand analysis component of the SWOT analysis.
a. True
b.False

Answer 1

Answer:

True

Explanation:

A SWOT analysis evaluates the internal strengths and weaknesses, and the external opportunities and threats in an organization's environment. The analysis can identify resources, capabilities, core competencies and competitive advantages, providing a functional approach to review finance, management, infrastructure, procurement, production, distribution and marketing,. The analysis is critical in identifying the source of competitive advantage. It can point out the resources that need to be developed in order to remain competitive and equally identifies market opportunities and threats by looking at the competitors' environment, the industry environment and the general environment.