Answer:
Company, customers, collaborators, competitions and climate.
Explanation:
1.Company: This talks about what an organization deals with, their goals, objectives, visions, product line, what they desire to achieve, etc.
2.Customers: they are your targets, the people you had in mind before or while proposing the business. One must be able to identify customer needs and the strategies to be put in place so as to meet those needs. It is the most important of the 5C's of marketing.
3.Collaborators. What type of people, employees, business partners, suppliers, etc one can work with to achieve set goals.
4. Competitors. This talks about the people who do the same things as you do or engage in something similar that can compete with your business. You must know the numbers of businesses you are competing with, their strengths and weaknesses.
5.Climate: This are policies, economic conditions, regulatory bodies, socio-cultural factors, technology, etc. All this have direct or indirect impact on the success or failure of a business.