What the Honest Tea company’s employees are showcasing is a form of resistance to change. Resistance to change is a form of behavior that individuals and groups exhibit when they feel that a change that occur is threatening to them. This is displayed by the employees through their hostile comments regarding Coca Cola’s decision to purchase Honest Tea.
Thus, the best way for Seth Goldman to overcome this would be by showing visible support for the change, explaining how it would help Honest Tea serve its customers.
Section numbers with their corresponding page numbers
Answer:
A. target costing
Explanation:
To make the new price level profitable, ConAgra Foods used target costing.
Target costing may be seen as an accountancy approach during which companies set targets for costs supported the worth prevalent within the market and therefore the margin of profit they need to earn. Keeping its costs below the relevant targets helps the businesses to get profit.
Target cost = selling price – margin of profit
Profit margin could also be supported cost or selling price .
In most of the industries competition is high which suggests that prices are determined by the interaction of market demand and provide which the market participants i.e. producers can’t change. However, they will control their costs.