Question

Sjcam used a penetration pricing strategy to introduce its Legend action camera to compete with the latest GoPro offering. Which of the following conditions would argue for using a penetration pricing strategy when introducing this new camera?
a. A large potential market exists, even at a high price.
b. Technological problems still exist for competitors, prohibiting their entry into the market for at least six months.
c. Increasing volume substantially reduces production costs.
d. Consumers perceive a price-quality relationship.
e. The product relatively prices insensitive (price inelastic).

Answer 1

Answer: c. Increasing volume substantially reduces production costs.

Explanation:

Sjcam's ability to increase the the volume substantially reduces production cost and gives them the ability to compete.