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goldenfox [79]
2 years ago
9

Integrated marketing communications (IMC): Group of answer choices is typically overseen by a marketing communications director

is accurately described by all of the above is a careful coordination of all promotional activities produces a consistent and unified advertising message produces a customer-focused advertising message
Business
1 answer:
makvit [3.9K]2 years ago
6 0

Integrated marketing communications (IMC): "Refers to the coordination of all promotional activities to produce a unified, customer-focused promotional message."

<h3>What is Integrated marketing communications (IMC)?</h3>

IMC is described as "a planning process meant to ensure that all brand contacts for a product, service, or organisation received by a consumer or prospect are relevant to that person and consistent across time" by the American Marketing Association.

The importance of IMC are-

  • To effectively deliver a single message to both potential and current end users, integrated marketing communication helps integrate all key marketing components.
  • At a low cost, integrated marketing communication can significantly increase consumer brand recognition.
  • Any marketing initiative that employs many channels is considered integrated marketing. For instance, you might see a commercial for a popular new doughnut flavour, then drive by the donut store and see posters of the donut.

To know more about integrated marketing communications (IMC), here

brainly.com/question/20595921

#SPJ4

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Selected operating data for two divisions of Outback Brewing, Ltd., of Australia are given below: Division Queensland New South
PtichkaEL [24]

Answer:

Queensland 14.7%

New South Wales is 24.0%

Explanation:

This is a case of modified  return on investment since the question was specific that the  return on investment  should in terms margin and assets turnover.

The first task would be to compute margin and turnover  whereas the return on investment  would be  the multiples of both performance measures.

Margin =operating income/sales

Asset turnover=sales/average operating assets

operating income/sales*sales/average operating assets=operating income/average assets

This question also require proofing the above formula as I have done.

                                 Margin                  Assets turnover                      ROI

Queensland$82,320/$784,000=10.5%$784,000/$560,000=1.4     14.7%

South Wales$118,800/$1,485,000=8% $1,485,000/$495,000=         24.0%

R0I=margin*assets turnover

Queensland=10.5%*1.4=14.7%

New south sales=8%*3=24%

8 0
3 years ago
Universal Travel Inc borrowed $500,000 on November 1, 2018 and signed a twelve month note bearing interest at 6% Principal and i
horrorfan [7]

Answer:

Interest will be $5000

So option (A) will be correct option

Explanation:

We have given principal amount P = $500000

Rate of interest = 6 %

Time is November 1 to December 31

So time = 2 months = 0.1666 year

Interest is given by

Interest =\frac{principal\ amount\times rate\times time}{100}=\frac{500000\times 6\times 0.1666}{100}=$5000

So option (a) will be correct option

4 0
2 years ago
The owner of Grandma's Applesauce is planning to retire after the coming year. She has to repay a loan of $50,000 plus 8 percent
Aleks04 [339]

Answer:

Option (B) $5,000

Explanation:

Data provided in the question:

Repayment of Loan = $50,000

Interest = 8%

Cash flow             Probability

$65,000                    70%

$45,000                    30%

Tax rate = 0%

Now,

Interest on loan = 8% of $50,000

= $4,000

Expected value of cash flow = ∑[cash flow × Probability ]

= ( 0.7 × $65,000 ) + ( 0.3 × $45,000 )

= $45,500 + $13,500

= $59,000

The owner's expected cash flow after debt service

= Expected value of cash flow - Interest on loan - Repayment of Loan

= $59,000 - $4,000 - $50,000

= $5,000

Hence,

Option (B) $5,000

3 0
3 years ago
A Truss Above, a home builder in the United States, secures products such as roofing shingles, cabinets, and plumbing materials
galina1969 [7]

The practice that sees the contractor using outside suppliers to build homes is known as <u>Importing</u>.

<h3>What is importing?</h3>

This refers to when goods are acquired from outside the nation for reasons such as the goods being cheaper and more available.

Truss Above is engaged in importing when it buys goods from outside suppliers and then uses it in the United States.

Find out more on importing at brainly.com/question/13663581.

#SPJ1

6 0
2 years ago
A newly formed firm must decide on a plant location. There are two alternatives under consideration: locate near the major raw m
NARA [144]

Answer:

Kansas city

Explanation:

$-477500

$-310,750

7 0
2 years ago
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