Question

Leon is not very quick to purchase innovative products when they come out, but after a while he breaks down and buys if after most of his friends have bought it. he gets most of his information from them when he decides to buy something. he is very skeptical of marketing, so he trusts his friends more than anything. leon is best described as a(n:

Answer 1

Leon is best described as late majority, who are usually influenced by group norms. You can see that here as well - he didn't plan on buying that product, but he was influenced by the group of people around him, his friends, who have all bought it and recommend it to Leon to buy as well. He is "late" because he didn't purchase it immediately, but belongs to the majority, because most people will buy the product nevertheless.