A consumer purchased a winter coat because the inside lining was made of a soft material. One type of benefit that was purchased was sensory benefit.
While purchasing a winter coat the consumer saw the quality of the product and whether this product matched his preferences. So the customer touches the material of winter coat to check its softness and then purchased the product. Thus, this refers to the sensory benefit.
Marketers use the method of sensory benefit in order to promote their products in such a way that they appeal to the emotions of buyers. So it becomes more of an emotional response rather than a need born of necessity.
Hence, the answer is given and explained above.
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I believe it was Heath Andreeson
Answer:
The theory of national comparative advantage
Explanation:
The theory of National comparative advantage developed by Micheal porter, emphasizes on the importance of country's factors such as domestic demand and domestic rivalry in explaining a nation's dominance in the production and export of particular products.
It focuses on key concepts such as Firm Strategy, Structure and Rivalry; Factor Conditions; Demand Conditions; and Related and Supporting Industries.
Micheal porter opined that any company’s ability to compete in the international arena is based mainly on these interrelated set of location advantages that certain industries in different nations posses.
Answer:
Explanation:
First, we have to compute the accrued interest amount, then only the adjustment entry would be made.
So,
Accrued interest = (Borrowed amount) × (rate of interest) × (number of months ÷ total number of months in a year)
= $8,000 × 12% × 2 ÷ 12
= $160
The two months is calculated from May 1, 2018 to June 30, 2018
Now, we pass the adjustment entry which is shown below:
Accrued interest expenses A/C Dr
To Interest payable
(Being adjustment entry of accrued interest is recorded)