Question

Henry is an employee of Nextel Communications and works at the corporate headquarters in the Marketing Department. His job is to coordinate all promotional activities (e.g., ads, sponsorships, point-of-purchase displays) so that Nextel is recognized and consistently associated with quality service and direct connection capability across the country. Thus, Henry is responsible for Nextel's:

Answer 1

Answer:

Integrated marketing communication

Explanation:

Integrated marketing communication refers to the activity of involving all promotional elements and marketing activities to achieve a goal. It refers to a well coordinated use of these methods that interrelate with each other.

In the example, Henry coordinates all promotional activities (ads, sponsorships, point-of-purchase displays) so that Nextel is associated with quality service. Since his work refers to the coordination of promotional elements, we can say that he's responsible for Nextel's integrated marketing communication.