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Agata [3.3K]
3 years ago
8

Brian owns a company that makes inexpensive replacement parts for bicycles. He's ready to increase the scale of his business and

wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives?
Business
1 answer:
mina [271]3 years ago
3 0

Answer:

His ads can appear on websites relevant to bicycles, and therefore connect him to his potential audience.

Explanation:

Search engine optimization in marketing involves including keywords in the content so that when users search for materials related to such content, the content would appear among the relevant results. For businesses that want to improve the sales of their products by making use of Google Display Ads, it is important to use keywords as the content of the advertising so that the advertisements can appear on websites relevant to the potential audience.

The main goal of advertising would be defeated if the products are marketed to people who have no interest in them. If Brian's bicycles are marketed on a website containing content for children, it would be difficult for him to make sales. Google Display Ads ensure that the right audience see the advertisements.

You might be interested in
Wells Technical Institute (WTI), a school owned by Tristana Wells, provides training to individuals who pay tuition directly to
docker41 [41]

Answer:

a. An analysis of WTI's insurance policies shows that $2,400 of coverage has expired.

Dr Insurance expense 2,400

    Cr Prepaid insurance 2,400

b. An inventory count shows that teaching supplies costing $2,800 are available at year-end.

Dr Teaching supplies expense 5,200

  Cr Teaching supplies 5,200

c. Annual depreciation on the equipment is $13,200.

Dr Depreciation expense 13,200

  Cr Accumulated depreciation: equipment 13,200

d. Annual depreciation on the professional library is $7,200.

Dr Depreciation expense 7,200

    Cr Accumulated depreciation: professional library 7,200

e. On November 1, WTI agreed to do a special six-month course (starting immediately) for a client. The contract calls for a monthly fee of $2,500, and the client paid the first five months' fees in advance. When the cash was received, the Unearned Training Fees account was credited. The fee for the sixth month will be recorded when it is collected in 2016.

Dr Unearned training fees 5,000

   Cr Training fees earned 5,000

f. On October 15, WTI agreed to teach a four-month class (beginning immediately) for an individual for $3,000 tuition per month payable at the end of the class. The class started on October 15, but no payment has yet been received. (WTI's accruals are applied to the nearest half-month; for example, October recognizes one-half month accrual.)

Dr Accounts receivable 4,500

   Cr Tuition fees earned 4,500

g. WTI's two employees are paid weekly. As of the end of the year, two days' salaries have accrued at the rate of $100 per day for each employee.

Dr Salaries expense 400

   Cr Salaries payable 400

h. The balance in the Prepaid Rent account represents rent for December.

Dr Rent expense 3,000

  Cr Prepaid rent 3,000

Wells Technical Institute (WTI)

Adjusted Trial Balance

                                                  Debit                  Credit

Cash                                        $34,000

Accounts receivable                $4,500

Prepaid rent                                $0

Teaching supplies                   $2,800

Prepaid insurance                   $9,600

Professional library                $35,000

Accumulated depreciation:                                 $10,000

Professional library

Equipment                              $80,000

Accumulated depreciation:                                $22,200

Equipment

Accounts payable                                               $39,200

Salaries payable                                                       $400

Unearned training fees                                         $7,500

Common stock                                                     $10,000

Retained earnings                                               $80,000

Dividends                               $50,000

Tuition fees earned                                             $128,400

Training fees earned                                            $45,000

Depreciation expense:            $7,200

Professional library

Depreciation expense:           $13,200

Equipment

Salaries expense                   $50,400

Insurance expense                  $2,400

Rent expense                         $36,000

Teaching supplies expense    $5,200

Advertising expense                $6,000

Utilities expense                    <u>   $6,400 </u>             <u>                  </u>

Totals                                      $342,700             $342,700

Wells Technical Institute (WTI)

Income Statement

For the year ended December 31, 2016

Revenue:

  • Tuition fees earned $128,400
  • Training fees earned $45,000                    $173,400

Operating expenses:

  • Depreciation expense $20,400
  • Salaries expense $50,400
  • Insurance expense $2,400
  • Rent expense $36,000
  • Teaching supplies expense $5,200
  • Advertising expense $6,000
  • Utilities expense $6,400                           <u>($126,800) </u>

Operating income                                                 $46,600

 

Wells Technical Institute (WTI)

Balance  Sheet

For the year ended December 31, 2016

Assets:                                                

Cash $34,000

Accounts receivable $4,500

Teaching supplies $2,800

Prepaid insurance $9,600

Professional library, net $25,000

Equipment, net $57,800

Total assets                                                         $133,700

Liabilities:

Accounts payable $39,200

Salaries payable $400

Unearned training fees $7,500

Total liabilities                                                      $47,100

 

Stockholders' Equity:

Common stock $10,000

Retained earnings $76,600

Total stockholders' Equity                                  <u>$86,600</u>

Total liabilities and equity                                  $133,700

Wells Technical Institute (WTI)

Statement of Retained Earnings

For the year ended December 31, 2016

Beginning balance January 1, 2016             $80,000

Net income                                                    <u>$46,600</u>

Subtotal                                                        $126,600

Dividends                                                     <u>($50,000) </u>

Ending balance December 31, 2016            $76,600

7 0
3 years ago
Romney's Marketing Company has the following adjusted trial balance at the end of the current year. No dividends were declared.
DerKrebs [107]

Answer:

Net income = $3,560

Explanation:

                                       Romney's Marketing Company

                                        Multi-step income statement

                               For the Year ended December 31 20YY

Sales revenues 37,250

Less: Cost of goods sold = 0

Gross profit                                                          = 37,250

Less: Operating expense:

Wages expense                                 = $19,000

Depreciation expense                       = $1,750

Utilities expense                                = $320

Insurance expense                            = $780

Rent expense                                     = $9,800

Total operating expense                   = ($31,650)

Add: operating income:

Rent revenue                                      =  $560

Total operating income                                         = $6,160

Other operating income

Interest revenue                                                    = 160

Net income before taxes                                      = $6,320

Income tax expense                                              = $2,760

Net income                                                             = $3,560

4 0
3 years ago
The language of price controls
mel-nik [20]

Answer:

1) The government prohibits gas stations from selling gasoline for more than $3.40 per gallon.  

This statement is an example of price ceiling as the gas stations cannot raise their price above $3.40 but can sell it at any price lower than the ceiling price of $3.40. This is binding

2) Due to new regulations, gas stations that would like to pay better wages in order to hire more workers are prohibited from doing so. This is neither a price ceiling or floor as government isn't directly affecting the price with their policy

3) The government has instituted a legal minimum price of $3.40 per gallon for gasoline. This is an example of price floor and is binding. The reason it is a price floor is because the petrol stations cannot charge a price below $3.40 but can charge any price above the floor price of $3.40

Explanation:

4 0
3 years ago
Suppose Troutsville (population of 4) wants to put on a firework display. Leslie would get $40 worth of benefit, Mark would get
nasty-shy [4]
I think that the answer is A but i have no clue i’m so sorry :(
3 0
3 years ago
The owner of the business where you work has asked for your advice on restructuring the organization. You know that customer ser
ehidna [41]

Answer:

Flatter structures are appropriate for organizations that empower employees to solve customer problems.

Explanation:

These are the options for the question below;

✓A taller structure will improve the speed at which decisions are implemented.

✓Flatter structures are appropriate for organizations that empower employees to solve customer problems.

✓With a tall structure, supervisors can avoid hearing about customer complaints.

✓A flatter structure will further centralize decision making.

From the question, we are informed about an instance, where The owner of the business where i work has asked for your advice on restructuring the organization. Since I know that customer service is the cornerstone of the company. In this case I will recommend Flatter structures which is the best structure for organization that give empowerment to their employees in order to be able to solve problems associated with customers.

Flatter structure in an organization can be regarded as a structure that posses limited level of management or no level existing between the staff employee and the management of the organization. Flatter structure gives little supervision to the employees though it brings in their involvement when it comes to decision making

.

4 0
3 years ago
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