Question

A firm that offers tailor-made suits to its customers is appealing to the ____________ dimension of the customers’ utility function.

Answer 1

Answer:

Fit dimension

Explanation:

Utility function is the function which is vital that measures the preferences over a set of the services or goods. Utility states the consumer or the customer satisfaction, receiving the consuming and choosing the service or product.

Consumer utility function is the function which states the satisfaction or contentment of the customer. So, if the firm or the company who is offering the tailor made ( which means as per the requirement of the customer), to the customer that appeals the fit dimension of the utility function of the customer as it captures how well the service or the product matches the characteristics of the given customer.