Question

Which marketing orientation states that consumers will favor products that offer the most in​ quality, performance, and innovative​ features?

Answer 1

Product concept is the marketing orientation states that consumers will favor products that offer the most in​ quality, performance, and innovative​ features.  Consumers are always looking for products that are high qualiy but aren't outragious in pricing or difficulty. When products better fit consumers needs at a price they can afford, it makes them more likely to spend the money and refer people to the products.