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scZoUnD [109]
3 years ago
14

Computer maker Dell tries to have the lowest prices for its computers in order to attract a large consumer group. In Porter's fo

ur competitive strategies, this would be an example of the _____ strategy.
Business
1 answer:
babymother [125]3 years ago
7 0

Answer: Cost leadership strategy

Explanation:

Cost leadership strategy is a business strategy in which a business operates at the lowest possible cost within it's industry so as to create a competitive advantage. This strategy is controlled by size, scope and cumulative experience, efficiency, etc.

Cost leadership strategy helps to :

I. Reduce the rate of competition in the market.

II. Enhance business sustainability.

III. Yield more profit for businesses.

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