Question

Tinder, the mobile dating app, is competing for market share with Match among college students. In its promotional messages, Tinder claims that it connects singles faster and cheaper than the competitor. Tinder is using _____ in its product positioning for college students. A. Points of Parity B. Compatibility C. Mass Customization D. Mass Marketing E. Points of Difference

Answer 1

Answer:

E. Points of Difference

Explanation:

Point of Difference (PoD) are factors of products or services (in this case, dating services) that stablish differenciation with competitors with the goal of increase bran loyalty as the consumer see their benefit increased.

While Point of parity, (PoP) are associations not unique to the brand but at equal level as the competitor.

As the statement assume Tinder is faster and cheaper than Match it stablish differenciation points.