Explanation: Cross shopping is a technique there a single consumer plays around different suppliers to get the goods of his/her liking. It involves having conflicting needs and purchasing premium and budget products. In this case,Calvin loves eating at mcdonald's claiming they have the best fries, but for dessert he likes to eat cakes only at kaminsky's. Since, Calvin is shopping from different suppliers to get the products of his liking his behavior will be called cross shopping.
Guidance for implementing earned value management contract can be obtained from EARNED VALUE MANAGEMENT IMPLEMENTATION GUIDE. Earned value management is a project management method for quantifying project performance. <span />
The average cost per lead is the marketing expense incurred to acquire a new potential customer. The average cost per or CPL is calculated using the formula total marketing spend / total number of leads. CPL helps identify the most efficient advertising channel.
For the first advertising buy, average cost per lead
Explanation: Safeguarding inventory refers to keeping proper records of inventory and protecting it from any kind of damage that may result in loss to the organisation.
The main objective behind safeguarding inventory is to minimize loss of the organisation that is keeping it.
In the given case, second option is the purchase return and it could not be considered a default of the purchaser of inventory.
Hence from the above we can conclude that the correct option is B.
